FLY Racing and Dirt Bike Kidz (DBK) have announced a new partnership to offer all-new casual wear and off-road apparel.
Jeremy “Twitch” Stenberg has long been the face of DBK, and his loyal supporters make this collaboration with FLY Racing a no brainer. “We’re so pumped to be partnering with FLY/WPS to distribute our casual wear to all of their dealers. We started DBK in 2019 and we’ve been working very hard to grow our company to put us in this position. I’m already wearing FLY Racing and it just makes sense to continue that relationship with Dirt Bike Kidz,” Stenberg said.
The partnership will cross several lines of FLY Racing, as well as many signature DBK items. Western Power Sports (WPS) is thrilled to offer its vast dealer network the ability to sell this fast-growing brand. “The DBK brand aligns perfectly with FLY Racing’s future and adds another level of depth to the WPS catalog. Their deep connection to all things moto mirrors how FLY Racing envisions the next evolution of our brand. We couldn’t be more excited to have Twitch and DBK in our FLY Racing family,” added Anthony Armsby, vice president of marketing – WPS.
